Which of the following is a customer acceptance measure used during the strategic launch planning of a new product?
A) Profitability
B) Market share
C) Product cost
D) Time to launch

Question

Quizplus · Accepted Answer

Market share is a customer acceptance measure used during the strategic launch planning of a new product. It measures the percentage of the total market that a company can expect to capture with their new product. Profitability and product cost are measures of financial performance, while time to launch is a measure of project management efficiency.

Which of the Following Is a Customer Acceptance Measure Used