The most expensive and risky part of the new products process is often _____.
A) product prototyping
B) product use testing
C) product ideation
D) product commercialization

Question

Quizplus · Accepted Answer

Product commercialization involves the launch and distribution of the new product in the market, which can be expensive and risky due to factors such as competition, pricing, advertising, and distribution. The costs associated with commercialization can be high, which makes it the most expensive part of the new product process. Moreover, there is no guarantee of success, and the failure of a new product launch can lead to significant financial losses for the company. Therefore, product commercialization is considered the most expensive and risky part of the new product process.

The Most Expensive and Risky Part of the New Products