In the context of the product characteristics suggested by Everett Rogers, _____ refers to how easy it is for a user to see the benefits of using a product.
A) divisibility
B) trialability
C) communicability
D) adaptive complexity

Question

Quizplus · Accepted Answer

Communicability, as suggested by Everett Rogers, refers to the degree to which a product can be described or explained to potential users. It encompasses aspects such as how easily the product's benefits can be communicated to potential users and how readily users can understand the benefits of the product. Therefore, the correct choice is C.

In the Context of the Product Characteristics Suggested by Everett