How is continuity of innovation for new products related to learning by customers?
A) The more continuous the innovation, the more learning is required.
B) The more continuous the innovation, the less learning is required.
C) The degree of customer learning remains constant, irrespective of the level of continuity.
D) The degree of customer learning first decreases and then increases as the continuity of innovation increases.

Question

Quizplus · Accepted Answer

The more continuous the innovation, the less learning is required because continuous innovation often involves incremental changes that are easier for customers to understand and adopt, as opposed to disruptive innovations that might require significant learning.

How Is Continuity of Innovation for New Products Related to Learning