When a firm chooses an aggressive entry to launch a new product:
A) most of the promotional dollars are spent early.
B) most of the resources go to stimulating repeat purchases.
C) the firm's spending strategy is too stingy.
D) the firm maybe uncertain about the capability of its sales force.

Question

Quizplus · Accepted Answer

Choosing an aggressive entry strategy means that the firm is trying to quickly establish a strong presence in the market. This usually involves spending a lot of promotional dollars early on to create awareness and generate interest in the new product. Therefore, option A is the best choice. Option B is not necessarily true as resources may also need to be allocated towards acquiring new customers. Option C is not relevant to the entry strategy as it does not reflect the firm's spending strategy. Option D may or may not be true and is not directly related to the entry strategy.

When a Firm Chooses an Aggressive Entry to Launch a New