The first 5 to 10 percent of customers who adopt a new product are referred to as the _____.
A) innovators
B) early majority
C) early adopters
D) laggards

Question

Quizplus · Accepted Answer

The first 5 to 10 percent of customers who adopt a new product are referred to as innovators. The early majority refers to the 34 to 34 percent of customers who adopt a new product after the early adopters, while the laggards are the last to adopt a new product.

The First 5 to 10 Percent of Customers Who Adopt