America First Electronics Inc. (AFE) is preparing to launch a set of new-to-the-world medical devices that are based on the same technology. These devices promise to revolutionize the healthcare industry. AFE must ideally attempt to stimulate:
A) primary demand for the product category.
B) joint demand for the product category.
C) selective demand for the product category.
D) replacement demand for the product category.

Question

Quizplus · Accepted Answer

AFE is introducing new-to-the-world medical devices, implying that there is currently no existing product category. Therefore, AFE must aim to stimulate primary demand for the product category as a whole.