Which of the following contradicts the concept of an umbrella brand strategy?
A) Mass brand strategy
B) Generic brand strategy
C) Corporate brand strategy
D) Individual brand strategy

Question

Quizplus · Accepted Answer

The umbrella brand strategy is a branding approach in which all products and services of a company are marketed under one single brand name. This means that all products and services are related and marketed together, creating a stronger brand image and recognition. The individual brand strategy contradicts this approach as it involves marketing each product or service under its own distinct brand name. Mass brand strategy, generic brand strategy, and corporate brand strategy can all be part of an umbrella brand strategy.

Which of the Following Contradicts the Concept of an Umbrella