Planters sell the same peanuts to all final customers, but modify the packaging depending on the size of the distributor. This is an example of _____.
A) mass production
B) product differentiation
C) lean production
D) mass customization

Question

Quizplus · Accepted Answer

Mass customization involves producing standard products but modifying them to meet the needs of different customers, such as changing packaging for different distributors.

Planters Sell the Same Peanuts to All Final Customers, but Modify