In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.

Name: In recording respondents' reactions, a five- or seven-point verbal rating scale is generally used to record basic like/dislike data.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is true. Verbal rating scales are commonly used to gather basic like/dislike data by asking respondents to rate their degree of agreement or disagreement on a scale of five or seven points using verbal anchors.

In Recording Respondents' Reactions, a Five- or Seven-Point Verbal Rating