According to the "selling concept," the role of marketing was restricted to:
A) assisting in selling negotiations between a firm and a buyer.
B) customizing products as per the retail sellers' requirements.
C) conducting concept development.
D) selling the products that a firm makes.

Question

Quizplus · Accepted Answer

The selling concept is based on the idea that consumers will not buy enough of a firm's products unless there is a heavy focus on promotion and selling. Therefore, the role of marketing in this concept is restricted to simply selling the products that the firm makes, rather than creating or customizing products based on retailer requirements.

According to the "Selling Concept," the Role of Marketing Was