Firms that are judged to be higher in design effectiveness outperform other firms in return on sales and assets, net incomes, and cash flow.

Question

Quizplus · Accepted Answer

Studies have shown that firms with higher design effectiveness tend to outperform other firms in terms of return on sales and assets, net income, and cash flow. This is because design can help differentiate a company's products or services and create a strong brand identity, leading to increased customer loyalty and higher profitability.

Firms That Are Judged to Be Higher in Design Effectiveness