Silhouette Inc. has established a recognizable look or feel that it uses consistently across the products it sells. This supports the public perception of the firm and ultimately, its corporate identity. Based on this information, we can say that Silhouette Inc. is trying to capitalize on its _____.
A) existing distribution channels
B) visual equity
C) past design platforms
D) existing manufacturing infrastructure

Question

Quizplus · Accepted Answer

Silhouette Inc. is using a consistent look or feel across products, which supports its corporate identity. This suggests that the company is trying to capitalize on its visual equity, or the recognizable visual elements associated with its brand.