The engineers of a cellphone manufacturing company worked hard on the springs and ball bearings of their cell phones, just to get the sound of the cell phone lid closing right. They knew that a solid "thud" was more attractive to customers than a cheap "click." Identify the factor that was most likely being considered by the company's engineers when deciding on the appropriateness of the design.

Question

Quizplus · Accepted Answer

The engineers were most likely considering emotional appeal by ensuring that the sound of the cell phone lid closing was solid and attractive to customers.

The Engineers of a Cellphone Manufacturing Company Worked Hard on the Springs