Which of the following firms is most likely to employ a formal full screening of product concepts?
A) A small firm that is not involved in much new product work
B) A packaged goods firm whose development process is rather nontechnical
C) A firm that has the ability to market its product and is aware of the technical feasibility of its products
D) A firm that is facing major issues of technical feasibility in the new product development process

Question

Quizplus · Accepted Answer

A firm that is facing major issues of technical feasibility in the new product development process is most likely to employ a formal full screening of product concepts. This is because such a firm needs to carefully evaluate the technical feasibility of new product ideas before investing resources into their development. This formal screening process will help the firm identify and eliminate product concepts that are not technically feasible, and focus on those that have the greatest likelihood of success.

Which of the Following Firms Is Most Likely to Employ