Which of the following techniques is most likely to be used for product project screening and evaluation?
A) Perceptual gap mapping
B) Scenario analysis
C) Factor analysis
D) Analytic Hierarchy Process

Question

Quizplus · Accepted Answer

Analytic Hierarchy Process (AHP) is a commonly used technique for product project screening and evaluation. It involves breaking down complex decisions into a hierarchy of criteria, sub-criteria, and alternatives, and then assigning weights to each level to determine the best option. AHP is a structured and systematic approach that allows for a consistent and objective evaluation of products or projects. Perceptual gap mapping, scenario analysis, and factor analysis are other techniques that may be useful in different contexts, but are less commonly used for product project screening and evaluation.

Which of the Following Techniques Is Most Likely to Be