Concept testing will work best for:
A) concepts related to consumer packaged goods.
B) concepts embodying new art and entertainment.
C) concepts embodying some new technology that users cannot visualize.
D) concepts related to a product whose prime benefit is a personal sense.

Question

Quizplus · Accepted Answer

Concept testing is a method to test new ideas or concepts with a target audience before they launch. It is more suitable for concepts related to consumer packaged goods as these products are tangible, and consumers can easily understand and evaluate them. They can give their feedback on the features, benefits, design, and packaging of the product. For concepts embodying new art and entertainment, it is better to perform market testing instead. For concepts embodying new technology that users cannot visualize, it is better to conduct exploratory research before concept testing. For concepts related to a product whose prime benefit is a personal sense, it is better to conduct product testing or sensory testing.

Concept Testing Will Work Best For