In the context of the A-T-A-R model, _____ means someone in the buying unit hears about the existence of a new product with some characteristic that differentiates it.
A) repeat
B) available
C) aware
D) trial
Correct Answer:
Verified
Q40: According to the risk/payoff matrix, during the
Q41: Which of the following statements is true
Q42: Which of the following statements is true
Q43: Concept testing will work best for:
A) concepts
Q44: Concept testing is a part of the
Q46: Concept testing was essentially invented by _.
A)
Q47: Which of the following is true of
Q48: Which of the following is true of
Q49: The farther a new product idea is
Q50: While preparing the product innovation charter (PIC),
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