The farther a new product idea is allowed to proceed through the development process:
A) lesser the number of people who believe in the concept.
B) the tougher it is to stop the product.
C) the easier it is to wave aside the hurdles.
D) the lesser support it receives from R&D workers.

Question

Quizplus · Accepted Answer

As a product progresses through the development process, more time, money, and resources are invested which makes it tougher to stop the product. This is because stakeholders become more emotionally invested in the project and it becomes harder to justify abandoning it.

The Farther a New Product Idea Is Allowed to Proceed