If it is simple to go from concept to full service description, then the services firm can proceed to:
A) developing the product innovation charter.
B) developing a concept statement.
C) prototype concept testing.
D) analyzing competitors' offerings.

Question

Quizplus · Accepted Answer

Once the service description is fully developed, the next logical step for the services firm would be to prototype concept testing to ensure feasibility and desirability of the service before investing further resources into development. A product innovation charter, concept statement, and analyzing competitors' offerings may come before or after the service description, but prototyping would be the best next step in this scenario.

If It Is Simple to Go from Concept to Full