Concept testing is sometimes called concept _____ to reinforce the idea of helping the item, not just killing it off.
A) checking
B) development
C) validation
D) evaluation

Question

Quizplus · Accepted Answer

Concept testing is often referred to as concept development because the process is aimed at refining and improving the product concept, not just assessing its viability.

Concept Testing Is Sometimes Called Concept _____ to Reinforce the Idea