The benefit segments overlaid onto a perceptual map result in a ____, which allows assessment of the preferences of each benefit segment for different product concepts.
A) cumulative expenditures curve
B) risk or payoff matrix
C) joint space map
D) decay curve

Question

Quizplus · Accepted Answer

The joint space map is the result of mapping benefit segments onto a perceptual map. It allows for the assessment of the preferences of each benefit segment for different product concepts. The other options (cumulative expenditures curve, risk or payoff matrix, and decay curve) do not apply to mapping benefit segments onto a perceptual map.

The Benefit Segments Overlaid onto a Perceptual Map Result in a ____