In the context of the issues in the response situation in concept evaluation, _____ are particularly useful when we want respondents to hear and react to the comments of others and to talk about how the product would be used.
A) direct individual interviews
B) anonymous surveys
C) focus groups
D) individual judgment tests

Question

Quizplus · Accepted Answer

Focus groups allow for interactive discussion among respondents and can provide valuable insights on how a product would be used and feedback on the comments of others. Direct individual interviews may not allow for as much interaction, and anonymous surveys may not provide the opportunity for discussion and clarification. Individual judgment tests are not designed for group discussion and do not involve feedback from others.

In the Context of the Issues in the Response Situation