Once a concept passes the first hurdle, concept testing will focus next on:
A) estimating the product's sales or trial rate.
B) calculating production costs.
C) approximating materials costs.
D) prototyping the product.

Question

Quizplus · Accepted Answer

Once a concept passes the first hurdle, the next step in concept testing is to estimate the product's sales or trial rate. This allows companies to gauge potential demand and financial viability of the product before investing in its development. Prototyping and calculating production or materials costs come later in the product development process.

Once a Concept Passes the First Hurdle, Concept Testing Will