Which of the following is an immediate and critical question in concept testing that should be answered prior to all other questions?
A) How likely is it that the respondents would buy the product?
B) How much do the respondents like the concept?
C) Does the respondent understand the concept?
D) What are the respondents' reactions to price?

Question

Quizplus · Accepted Answer

Understanding the concept is the most critical question in concept testing because if the respondents do not understand the concept, their feedback on other questions may be irrelevant. It is important to ensure that the concept is clearly communicated and understood before asking other questions such as likelihood of purchase, preference, or price sensitivity.

Which of the Following Is an Immediate and Critical Question