Gourmetz, a fast food joint, seeks to launch a new range of organic pizzas. The determinant attributes for the new product range of pizzas are identified as spiciness, flavor, and thickness. The range for each of these attributes is also selected. Cards representing each variant that combines specific levels of determinant attributes are prepared and given to consumers. Then, the best level of each attribute is combined into an overall favorite product. This is an example of _____.
A) cost-benefit analysis
B) VRIO framework
C) SWOT analysis
D) trade-off analysis

Question

Quizplus · Accepted Answer

This is an example of trade-off analysis where the determinant attributes and their varying ranges are presented to the consumers to identify their overall favorite product. Cost-benefit analysis involves evaluating the costs and benefits of a particular decision, while the VRIO framework and SWOT analysis are strategic management tools used for analyzing the internal and external factors affecting a business.

Gourmetz, a Fast Food Joint, Seeks to Launch a New