Trade-off analysis is becoming increasingly valuable for industrial product innovation because:
A) business buyers tend to make a more rational analysis of product features than consumers.
B) businesses have more funds to spend than consumers.
C) business buyers are interested in quick transactions and short-term relationships with the suppliers.
D) industrial product innovation is relatively simple.

Question

Quizplus · Accepted Answer

Trade-off analysis is valuable for industrial product innovation because business buyers tend to make a more rational analysis of product features than consumers. Industrial products are often more complex and require a more detailed analysis of the trade-offs between different features and benefits. Business buyers are also more likely to consider the long-term impact of their purchasing decisions, making trade-off analysis a valuable tool for determining the best product for their needs.

Trade-Off Analysis Is Becoming Increasingly Valuable for Industrial Product Innovation