A variation on market drivers is the "distributor" when a producer develops new products to meet the needs of, or capitalize on the franchise of, resellers.

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A distributor can play a role in driving market demand by identifying customer needs and working with producers to develop products that meet those needs. As such, producers may create new products specifically with their distributors in mind, taking into account their unique needs and markets.

A Variation on Market Drivers Is the "Distributor" When a Producer