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Which of the Following Statements Is True of a Product

Question 28

Multiple Choice

Which of the following statements is true of a product innovation charter (PIC) ?


A) It is typically prepared by middle-level managers.
B) It is designed to provide guidance to the business units on the role of innovation.
C) It reminds us that the new product strategy is primarily for processes and other activities.
D) It can be thought of as a kind of vision statement that is applied at macro level.

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