Identify the situation associated with the greatest amount of innovativeness risk.

Question

Quizplus · Accepted Answer

Major changes in both operations/marketing and consumer use behavior present the greatest amount of innovativeness risk because it involves significant changes in both the internal and external components of a business. This requires more resources, planning, and coordination to manage and implement these changes successfully. Additionally, major changes in consumer use behavior can be unpredictable and difficult to anticipate, which adds to the level of risk involved.

Identify the Situation Associated with the Greatest Amount of Innovativeness