The product innovation charter can be thought of as a kind of mission statement, but applied at a more micro level within the firm.

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The product innovation charter (PIC) outlines the goals, objectives, and strategies for a specific product or product line. It is a guiding document that helps teams stay focused on their innovation projects and ensures that they are aligned with the overall business strategy. While a PIC is similar to a mission statement in that it provides direction, it is more specific and focused on product innovation.

The Product Innovation Charter Can Be Thought of as a Kind