The procedure of converting technical specifications, to product features and benefits, to market needs is called the _____.

Question

Quizplus · Accepted Answer

The T-P-M linkage stands for Technology-Product-Market linkage, a process that involves converting technical specifications (Technology) into product features and benefits (Product), and then aligning those features and benefits with market needs (Market). This approach ensures that technological developments are directly tied to creating value for customers and meeting market demands.

The Procedure of Converting Technical Specifications, to Product Features and Benefits