In the context of the new products process, which of the following best defines a full screen?
A) It refers to unsolicited ideas for concept generation that pour in through spam mails.
B) It refers to a formal type of evaluation where all views are evaluated using a scoring model.
C) It refers to a set of ideation tools that can be used to generate new concepts.
D) It refers to a comprehensive business analysis that is conducted before idea generation.

Question

Quizplus · Accepted Answer

A full screen is a formal evaluation process where ideas are assessed using a scoring model to determine their potential viability and fit with the company's strategy and market needs. This helps in prioritizing and selecting the most promising ideas for further development.

In the Context of the New Products Process, Which of the Following