Which of the following is associated with the concept or project evaluation phase of the new products process?
A) Idea concept
B) Prototype concept
C) Fully screened concept
D) Stated concept

Question

Quizplus · Accepted Answer

The concept or project evaluation phase involves fully screening the concept to determine its viability and potential success in the market. The other options (idea concept, prototype concept, stated concept) are all earlier phases in the new products process.

Which of the Following Is Associated with the Concept or Project