In which of the following phases of the new products process are prototypes typically created?
A) The concept generation phase
B) The concept or project evaluation phase
C) The opportunity identification and selection phase
D) The development phase

Question

Quizplus · Accepted Answer

Prototypes are typically created in the development phase of the new products process. This is the stage where the product concept is turned into a physical product or service, and various iterations or versions of the product are developed and tested before finalizing a design for production.

In Which of the Following Phases of the New Products