In the context of the concept or project evaluation phase of the new products process, a _____ is a product definition that includes the intended market user, the problem perceived, the benefits the new product would have to have, plus any mandatory features.
A) screening concept
B) process concept
C) protocol concept
D) pilot concept

Question

Quizplus · Accepted Answer

The product definition described in the question is known as a protocol concept. This type of concept lays out the key components of the new product and sets a framework for development and evaluation. Screening concepts are typically brief summaries of new product ideas, while process concepts focus on how a product will be made. Pilot concepts are more developed versions of a product that are tested before launch.

In the Context of the Concept or Project Evaluation Phase