In the _____ phase of the new products process, opportunities are carefully and thoroughly described, then analyzed to confirm that a sales potential does, indeed, exist.
A) concept generation
B) opportunity identification and selection
C) concept or project evaluation
D) development

Question

Quizplus · Accepted Answer

The opportunity identification and selection phase focuses on identifying and analyzing potential opportunities to determine if they have a sales potential. This phase is important in order to select the most promising opportunities to move forward in the new product development process. Therefore, option B is the correct answer. Option A, concept generation, comes before this phase and involves generating ideas for new products. Option C, concept or project evaluation, comes after the opportunity identification and selection phase and focuses on evaluating the potential of the chosen ideas. Option D, development, comes after the concept evaluation phase and involves actually developing the chosen ideas into physical products.

In the _____ Phase of the New Products Process, Opportunities