With regard to the concept or project evaluation phase of the new product process, a prototype concept is best described as a:
A) company skill or resource, or a customer problem.
B) form or a technology, plus a clear statement of benefit.
C) tentative physical product or system procedure, including features and benefits.
D) product definition that includes the intended market user, the problem perceived, and the benefits that the new product would have to have.

Question

Quizplus · Accepted Answer

A prototype concept is a tentative physical product or system procedure that includes features and benefits. This allows for a tangible representation of the product and a better understanding of its functionality and potential impact. Choices A, B, and D do not accurately describe a prototype concept.

With Regard to the Concept or Project Evaluation Phase of the New