The concept evaluation phase of the new product process involves:
A) collecting and generating new product concepts that fit an opportunity.
B) preparing strategy, tactics, and launch details for the marketing plan.
C) specifying the entire development process and its deliverables.
D) assessing new product concepts on technical, marketing, and financial criteria.

Question

Quizplus · Accepted Answer

The concept evaluation phase is focused on assessing new product concepts on technical, marketing, and financial criteria to determine their feasibility and potential for success. Collecting and generating concepts is part of the ideation phase, preparing strategies and tactics is part of the marketing plan phase, and specifying the development process is part of the development phase.

The Concept Evaluation Phase of the New Product Process Involves