Identify the phase in the new product development process during which the item first acquires finite form.
A) The concept generation phase
B) The development phase
C) The launch phase
D) The concept or project evaluation phase

Question

Quizplus · Accepted Answer

The development phase is the phase in which the new product first acquires a finite form through the creation of a prototype or model. This phase involves engineering, design, and testing of the product.

Identify the Phase in the New Product Development Process During