The _____ comes into play once an opportunity is approved, and managers turn to various techniques to guide new product people in exploiting it.
A) Concept Novelty Copyright (CNC)
B) Product Development Mandate (PMC)
C) Product Innovation Charter (PIC)
D) Concept Ideation Rule (CIR)

Question

Quizplus · Accepted Answer

The Product Innovation Charter (PIC) is a document that outlines the goals, objectives, and strategies for a new product development project. It comes into play once an opportunity is approved, and managers turn to various techniques to guide new product people in exploiting it. Therefore, Choice C, Product Innovation Charter (PIC), is the best answer. The other options, CNC, PMC, and CIR, are not commonly used terms in the new product development process.

The _____ Comes into Play Once an Opportunity Is Approved