Which of the following statements is true of the importance of new products?
A) The failure rate for new products is estimated to be around 90 percent.
B) The new products process is exceedingly difficult.
C) Radical innovation is detrimental to the survival of a firm.
D) All the individuals involved in the creation of a new product generally belong to the same department.

Question

Quizplus · Accepted Answer

The new products process is indeed exceedingly difficult due to the complexities involved in development, market research, and consumer acceptance.

Which of the Following Statements Is True of the Importance