Which of the following firms will have the most effective worldwide new product programs?
A) Firms that have implemented total quality management
B) Firms that use quality circles
C) Firms that follow a global innovation culture
D) Firms that are leaders in their respective industries

Question

Quizplus · Accepted Answer

Firms that follow a global innovation culture are most likely to have effective worldwide new product programs as they prioritize innovation and have established a culture that encourages and supports it across their global operations. This allows them to tap into the creativity and diverse perspectives of employees around the world, increasing the likelihood of success in launching new products in different markets. Implementing total quality management or quality circles may improve product quality but may not necessarily lead to effective new product programs. Being a leader in the industry may be an advantage but does not guarantee success in launching new products globally.

Which of the Following Firms Will Have the Most Effective