Firms with a global innovation culture:
A) have a disadvantage in implementing global launches.
B) are unwary of the differences in customer needs and preferences.
C) can better manage the R&D tasks associated with the new products process.
D) are only open to domestic markets.

Question

Quizplus · Accepted Answer

Firms with a global innovation culture are better equipped to manage tasks associated with the new product development process, such as R&D. This is because they embrace collaboration and input from diverse sources, including global teams, which can lead to the development of more innovative products. They are also better attuned to the differences in customer needs and preferences, which allows them to create more effective global launches. Being open to global markets is a key component of a global innovation culture.

Firms with a Global Innovation Culture