Which of the following is not a primary source of ad fraud?
A) browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange
B) ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
C) botnets hired by publishers to click on web pages to create phony traffic
D) native advertising that is displayed on a social media site

Question

Quizplus · Accepted Answer

Native advertising that is displayed on a social media site is not a primary source of ad fraud. The other options listed all involve fraudulent behavior aimed at manipulating programmatic advertising.

Which of the Following Is Not a Primary Source of Ad