Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
A) affiliate marketing
B) viral marketing
C) native advertising
D) lead generation marketing

Question

Quizplus · Accepted Answer

Viral marketing involves creating a message that is so interesting and compelling that people will want to share it with others. This can lead to exponential growth in the reach and impact of the marketing message.

Which of the Following Involves Getting Customers to Pass Along