Which of the following statements about a free pricing strategy is false?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness.

Question

Quizplus · Accepted Answer

The free pricing strategy predates the early days of the Web, having been used in various forms long before the internet became a commercial marketplace. For example, businesses have offered free samples or services as a way to attract customers for centuries.

Which of the Following Statements About a Free Pricing Strategy