Creating multiple variations of information goods and selling these to different market segments at different prices is called:
A) bundling.
B) customization.
C) dynamic pricing.
D) versioning.

Question

Quizplus · Accepted Answer

This is the definition of versioning, which involves creating different versions of a product or service to cater to different customer segments and pricing them accordingly. Bundling is combining multiple products into a single offering, customization is tailoring a product to a specific customer's needs, and dynamic pricing is adjusting the price in real-time based on market conditions.

Creating Multiple Variations of Information Goods and Selling These to Different