The concept of "customer satisfaction" is broader than the concept of "customer experience."

Name: The concept of "customer satisfaction" is broader than the concept of "customer experience."
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Customer experience encompasses all interactions a customer has with a brand, product, or service, including pre- and post-purchase interactions, which is broader than customer satisfaction, which measures how well a product or service meets or exceeds customer expectations.

The Concept of "Customer Satisfaction" Is Broader Than the Concept