Cross-platform attribution refers to:
A) how to assign credit to different marketing initiatives.
B) understanding why visitors to a website purchase a product.
C) understanding how impressions lead to visits.
D) understanding why people click on ads.

Question

Quizplus · Accepted Answer

Cross-platform attribution refers to assigning credit to different marketing initiatives across multiple platforms such as social media, emails, and display ads. It helps in understanding the effectiveness of different channels and optimizing marketing efforts accordingly.

Cross-Platform Attribution Refers To